This prestigious residential property by KWAH International is located in the former French Concession area of Shanghai. Appealing to ‘modern connoisseurs’ who appreciate life’s finest pursuits and activities, it has become a benchmark for luxury residential positioning.

TASK:
Identica developed a holistic brand strategy for Le Haut, including a visual identity system, advertising campaign, property brand promotional video, project brochures, leaflets, floorplans brochures, and sale center graphics. We also provided creative supervision throughout the entire production process.

RESULT:
Le Haut has become one of the most-sought-after luxury residential developments in Shanghai attracting elite residents from around the world.