Sephora is a French company with a global chain of personal care and beauty stores founded in Limoges in 1969. As of 1997, it is now owned by luxury conglomerate LVMH and has over 1665 stores in 21 countries. With nearly 300 brands, and its own private label, Sephora offers beauty products that include cosmetics, skincare, body, fragrance, hair care and more.

TASK:
Identica created a holistic brand campaign for Sephora’s new all-natural ingredient product line under the Sephora Collection. This included branding market strategy, brand positioning, brand story, product line visual identity, product line system, packaging design system for different product categories, and concept and designs for retail stores and retail kiosks.

RESULT:
The new product line has become of the most iconic and sought-after within Sephora’s collection.