VP & Chief Executive Client Services Officer
Teresa Qian has held a number of significant positions at Identica (formerly Calling Brand Consulting) since the company first established in Shanghai in 2004, serving most recently as Chief Executive Client Services Officer and Vice President. She brings more than 12 years’ experience in brand strategy, innovation, creativity, and organizational leadership and has led corporate, consumer branding and real estate marketing programs in diverse industries for a wide range of clients, including AIA, Anheuser-Busch InBev, BP, Bacardi, Citic, HSBC, Inoherb, lenovo, LVMH, PepsiCo, ShuiOnLand, Kerry Properties, CapitaLand, Vanke, Peninsula Hotel Shanghai, Four Seasons Hotel and Resorts and many domestic and international brands.
Teresa leads a highly diverse team of talented brand strategists, planners, and managers who together unleash their creative and branding marketing potential for the benefit of their clients' brands.
Executive Creative Director
Grace Bao is the Creative Director at Identica (formerly Calling Brand Consulting) since the company first established in Shanghai in 2004 after her advanced graphic design degree from Toronto and Shanghai, where she is responsible for the overall quality and strategic clarity of the company’s creative products. Working intimately with clients and designers, she oversees every aspect of the design process to ensure that Identica’s solutions are aesthetically pleasing, original, and strategically sound.
With over 12 years of professional experience and expertise across different disciplines both corporate and consumer, Grace has contributed to many national and international design initiatives for brands such as Bacardi, Kraft Foods, KFC, Bosch, Sephora, HSBC, Wyeth, Inoherb, Johnson and Johnson, Watsons Hong Kong and Shanghai, Metersbowne, B&Q, Special Olympics, Unilever, White Cat as well as major real estate marketing projects by Kerry Properties, ShuiOnLand, Vanke and CapitaLand and many more. Grace also has extensive experience in photo shooting and TVC production supervision.